90-second film to run at 9:55 pm on wide-range of British channels as well as on large screens in 18 locations
A video clip appealing for aid to support people affected by the massive earthquakes in Turkey and Syria will air on 29 UK channels simultaneously on Friday.
The footage, featuring the devastating earthquakes on Feb. 6, is voiced by famous British actor Daniel Craig, showing viewers how they can donate to help with aid.
"Channel 4 has brought together media owners ITV, UKTV, Channel 5, Sky, STV, Warner Bros. Discovery and Ocean Outdoor to gift advertising space for a Disasters Emergency Committee Turkey-Syria earthquake appeal, voiced by Daniel Craig," said Channel 4.
Channel 4 said that the advert will also be broadcast on its YouTube channel from Friday until Sunday.
The 90-second film will air at 9.55 p.m. local time across 29 British TV channels, in addition, the advert will appear on large format digital screens in 18 locations.
